So what is Guerrilla Marketing?

Guerrilla marketing is an advertisement strategy to promote products or services using non-traditional, in-your-face methods.

"This style of marketing is extremely effective for small businesses to advertise their product or service, especially if they are competing against bigger companies as it is inexpensive and focuses more on reach rather than frequency. For guerrilla campaigns to be successful companies don’t need to spend large amounts, they just need to have imagination, energy and time (Bourn, 2009). Guerrilla marketing is also an effective way companies who do not provide a tangible service can advertise their products through the non traditional channels as long as they have an effective strategy."

So why should I use Guerrilla Worx?

  • RESULTS: We get them. Optimizing your ROI is our main goal!

    We believe in building long-term relationships. Unlike other marketing agencies, we make money when you make money. If what we do didn't work, we wouldn't have any clients. Period. Our goal is to see you grow and continually scale upward! So there is no conflict of interest to inflate our ad spend or manipulate performance metrics. Your success is directly tied to our success. When you win, we win.

  • RULES: We make them. We do it different, and we like it that way!

    We are the ONLY digital marketing firm specializing in non-traditional marketing methods. Not to brag, but no one else is doing it our way. Why? Because it is VERY work intensive on our end to conduct the market research, measure, analyze and define performance benchmarks, conduct ad audits, etc. We put more work in for you to make sure you get the most out of every ad dollar... every campaign... every time.

  • REGRETS: We don't believe in them. So we have a ZERO Risk Guarantee!

    We believe in providing value first! We will conduct an extensive audit ($999 value) before spending a single ad dollar. If we determine that we can't save you money on your ad spend, increase your ad effectiveness, or provide more value than your current marketing system, there's no charge and you walk away with a professional marketing plan. No questions asked. We are THAT confident that we are the best there is. We want to earn your trust and your business for life!

When Traditional Marketing Fails... Guerrilla Worx!

RESEARCH | ANALYTICS | MARKETING

 

Our philosophy: We don't break the rules. We just make our own.

WHY IS GUERRILLA MARKETING SO MUCH MORE EFFECTIVE?

Guerrilla Marketing is about the bottom line... YOUR bottom line to be more specific. It uses a "results first" measure of success rather than fuzzy metrics that can be easily manipulated. In other words, if YOU make money, WE make money. No BS.

According to a University study: "As opposed to traditional media Guerrilla marketing cannot be measured by statistics, sales and hits but is measured by profit made. It is designed to cut through clutter of traditional advertising and have no mystery about what is being advertised. The message to consumers will be clear and concise, the business will not diversify the message to the consumer and focus will be maintained. This type of marketing also works on the unconscious mind, as purchases quite often are decided by the unconscious mind. To keep the product or service in the unconscious mind means repetition is needed, so if a buzz is created around a product and it is shared amongst friends it enables repetition." (Bourn, 2009)

SALES - THE FINAL SOLUTION

MORE LEADS | MORE SALES | MORE REVENUE


What is the ONE cure-all for whatever ails your business? Sales! The Billionaire Warren Buffet said it best when he said, "Cash is King!" No matter what else may be plaguing your business, the first step to fixing it is sales. But how do you compete for customers against MONSTER brands like Wal-Mart, Amazon or Apple? As Gary Vee so accurately explained, "In traditional marketing, whoever can spend the most to acquire a customer wins... period!" That's why using traditional marketing will leave you dead-in-the-water before you even begin! You will NEVER be able to out-spend a Fortune 500 company for customers!

That's why we don't play by their rules... We make our own!

The top three reasons your marketing doesn't work | And why ours does!

1.) MONEY: We can finance your ad spend!*

A poorly funded ad campaign is dead in the water before it even launches! But your hands are tied because you have your investment capital already tied up in your business! Your business is profitable, you just need to get the word out, but you can't afford to ramp up ad spending because you need to use your money to fulfill existing demand (otherwise you risk losing current customers with long lead times).

If this sounds like the "Catch 22" endless loop you find yourself in, we can help! We have existing relationships with lenders that specialize in financing ad campaign spends for high-growth potential businesses! (Something that practically NO ONE ELSE will offer you)! And the process is totally painless (we promise)! Why? Because unlike other agencies WE KNOW OUR GROWTH PLAN WORKS... PERIOD! We don't just believe in you, we believe in us, and that's the difference! You simply apply, and if approved, we fire up the rocket ship and send you sales into orbit! *(Prior approval required)

2.) TIME: (Or lack thereof). Let us handle everything!

No matter how well funded your campaign is, unless it is properly managed, it's destined to fail! Even if you weren't swamped with running your business (and if you're successful, you totally are), you don't really want to spend 10-to-15 hours each week just analyzing the data to interpret what's working and what isn't! (And that is just pre-planning, NOT the time required to run and monitor the actual campaign!) Besides, you should be working in your business, not learning a new one!

Let us make the pain go away! Wouldn't it be great to just allocate your ad budget to a professional and get a WEEKLY report of what's working and what isn't!? Yea, we thought so.

With our team of Guerrillas handling your marketing, you can sit back and relax and let us fight your battles on the front lines!

3.) KNOWLEDGE: Keeping up with the Joneses (or Zuckerbergs).

You're a professional, and darn good at what you do! You didn't climb your way to the top of the food chain in your respective industry without mastering a very special set of skills. You probably have years of experience and a never-ending cycle of continuing education hours just to stay updated and relevant in your industry.

Do you REALLY want to try to master another industry? ...Probably not!

The truth is, physicians HATE it when you diagnose yourself on WebMD. And how many contractors have had to step in and clean up the mess when a YouTube-educated DIYer tries their hand at a remodel? And don't even get me started on the people who try to fix their own computers and THEN call the IT department when everything is going up in flames...

Don't be that person! Hire a group of laser-focused professionals that are 100% dedicated to their craft! *(And we promise, when we need a root canal, legal advice or any other professional service, we will call you!)

What is the Guerrilla Worx "Ad"-Vantage?

  • WE ARE CLOSERS: 4 out of 5 potential conversions are lost to poor ad strategy

    There are a lot of ways to target your ads. As a basic strategy, targeting audiences using categories like age, gender or interests can yield good results, but to really get the most out of your campaigns, it’s best to build custom audiences based on which types of users produce the most profit for your company.

    To succeed on with paid traffic, advertisers need to understand how to drive user engagement and effectively use audience targeting to get the most out of their advertising budget. That's where we come in.

  • WE ARE FOCUSED: Targeting the Right Audience

    Are you still wasting time with the old "spray and pray" approach to advertising?

    You wouldn't waste money on a cassette player or a VCR, so WHY are you still using ad strategies from the 1980s? 

    With our laser-focused targeting we can LITERALLY pick the exact audience you want to advertise to and the EXACT amount you want to spend per segment for your campaign!

    Or you could always hope and pray that someone driving by sees your billboard...

  • WE ARE HANDS-ON: We believe in continual improvement

    Paid advertising is not a “set it and forget it” platform. We get that. PPC is a dynamic, continually evolving advertising landscape and, if you want to get the most out of your advertising, you need to evolve along with it.

    Creating a custom audience takes ongoing effort and targeting optimization; but, as you profile your ideal customer, you set yourself up for great results.

    We monitor our clients’ campaigns and constantly optimize their ads and targeting to achieve the highest yield and lowest costs possible.

Guerrilla Worx FAQ

How does the process work?

We search for recently funded startups and legacy companies in need of growth hacking. These two sectors typically have the resources to dramatically accelerate growth, but lack the either the manpower (start-ups) or the expertise (legacy companies) to leverage their existing resources effectively.

Once we identify a company that we feel has the potential to benefit significantly from our non-traditional marketing campaigns (aka Growth Hacking/Guerrilla Marketing) we will reach out to the top-level executives with an offer to conduct an audit ($999 value) with our proprietary analytics software to search for potential growth sectors within their ad spend. We conduct an in-depth analysis of your performance to determine if there are potential dead zones where your ad spend is being wasted on "Zombies" (i.e., viewers that are out of your target audience that consume your ad spend needlessly). We then identify where your ad spend works best and allow you to laser focus your budget in your peak performing areas (the 80/20 Pareto Principle). So we cut the out the non-performing ads/audiences and double-down on what actually IS working. This creates the potential for a period of true hypergrowth.  

If we determine after the audit that you would be a good fit and that we can provide value to your company we will work up a proposal. However, if your ad spend isn't large enough for our AI to use the qualifying metrics, we may determine that your company may be a better fit for a smaller agency. If so, we have several smaller trusted agencies we will refer you to, and our audience insights are yours to keep!

So I was approved. What happens next?

Congrats, you are about to board the rocket ship! Once you are determined to be a good fit for our firm, we will assign a rep to your account to work with you on your goals (customer acquisition, brand awareness, etc.). Once we have determined your specific goals the gloves come off and we get down to the business of making you money! Our bread and butter is a strategy that utilizes Facebook Ads and Google PPC campaigns. We can create specialized marketing funnels (the Guerrilla Funnel) that warms leads up and then literally feeds the warm leads right into your sales page or to your closer!

Why is this better than traditional marketing?

And that's really the "$64 dollar question" as they say, isn't it? Your marketing budget is limited, and you need to be sure that you are getting the MOST bang for your buck! 

Traditional marketing is what we call "a race to the top." A contest to see who can spend the most on their campaigns and develop the slickest, most professional, (most expensive) campaign. Here's the problem with that... You will NEVER be able to outspend Amazon, Ford, GE or any other major company!

You need a different strategy if you want to have even a hope of competing with the big boys!

That's where we come in... Guerrilla marketing levels the playing field. With our unique tactics we can overcome the limiting factors that handicap small to medium sized businesses hoping to compete with major players. Tell me if this sounds familiar? You (Mom and Pop's Local Service) offer a great deal with the MOST value, only to get beaten by the massive chain because they outspent you and had more exposure. It's infuriating! But it doesn't have to be that way.

BUT HOW COULD DAVID EVER BEAT GOLIATH? ...When David faced Goliath of Gath, the giant Goliath had EVERY possible advantage. Clad in hundreds of pounds of impenetrable iron armor, he was the walking embodiment of "10-feet tall and bulletproof." The best weapons available at the time were at his disposal and the battle seemed as certain a victory as could be predicted! (...Sound familiar?)

So what happened!? What advantage could a scrawny shepherd with a slingshot have over the MOST powerful warrior on Earth?

HE WAS A GUERRILLA! He had battled grizzly bears barehanded in the backwoods, honing his fighting skills in the arena of life. When offered the same weapons as Goliath by the cowardly King Saul he refused them, opting instead for his guerrilla tactics of speed and agility. And the rest, as they say, is history. A simple set of guerrilla fighting skills felled the great beast Goliath, and David, the Warrior King was born!

Another example: When the British army tried to beat the American Colonists in the 1700s they found out how effective Guerrilla tactics are the hard way! The mightiest fighting force in the world showed up with the red coats and shiny cannons, massive armies marching to the beat of "God Save the Queen"... Only to find the battlefields empty. Then out of nowhere, the American guerrillas would ambush them, using the element of surprise and their superior wits to overwhelm an army with vastly superior resources!

This is the concept of of Guerrilla marketing. You will never beat the big boys head-to-head. But with our strategies and tactics, you can take them on, and you can beat them! Not at their own game... but at a new game where we don't play by their rules! We make our own!